Dutch brand waytoplay is the original creator of flexible, durable, and waterproof toy roads designed for imaginative play both indoors and outdoors. Founded in 2014 by a family with a passion for playing with toy cars in the sun and sand, waytoplay remains a family-run business. Commitment to quality is matched by a strong sense of social responsibility. Each waytoplay piece is meticulously crafted in the Netherlands by skilled specialists and then printed and packaged by a socially conscious enterprise, providing fair job opportunities to individuals with limited access to the job market. All packaging is made from recycled or recyclable materials.

 

Material & Safety

We believe playtime should be imaginative, safe, and built to last. Made in the Netherlands, waytoplay is meticulously designed and crafted from high quality PVC that is safe, flexible, waterproof and virtually indestructible. We prioritise your child's safety and all products comply with the strictest European and Australian toy safety regulations. This means you can be confident your child is playing with a product that meets the highest safety requirements.

 

Open Ended Play

Put children in the driver’s seat and watch their imaginations take the wheel! Building a waytoplay toy road is about letting your imagination run wild, exploring new worlds, adapting to your environment, choosing the right combinations and learning through play. These roads empower children to embark on endless adventures, all while fostering creativity, fine motor skills, critical thinking, and spatial awareness. Perfect for ages 3 to 12, the possibilities are limitless!